What this is
august by Taylor Swift.
The title and artist above are the ones TikTok stored for this sound, and the link goes
to that sound on TikTok. We have not matched them to a music catalogue, so we publish no
release date and no catalogue identifier, and we do not claim this is the same recording
as any particular release.
What we measured
In the 300 most recent public TikTok
videos we reviewed on 1 August 2026,
we counted 294 different accounts
and 77,537,993 combined views at the time we
looked.
These figures describe that one dated sample, not the sound's total use. We do not know from a
single sample whether use of this sound is rising or falling, and we do not say that it is.
How we classified the music
Dream Pop
Singer-Songwriter
Chamber Pop
USA
· 2020s
Genre, mood and energy are AI classifications, not facts about the release.
What we classified the videos as
Lifestyle & Seasonal Vlogs45%
Percentages are of the 300 videos we reviewed on
1 August 2026, classified by AI.
Who was posting
40% Editors
60% Creators
Editor-style versus creator-style is an AI classification of the sample.
@carlyscog · 1 video
6,400,000
@katherinesylvester · 1 video
5,700,000
@arfiani.yanuar · 1 video
4,100,000
@ctrlffxm · 1 video
3,700,000
@janerates · 1 video
3,300,000
Views counted within the sample, on 1 August 2026.
Subjects, places and tags
Taylor Swift
Belly ConklinConrad Fisher
The Summer I Turned Pretty
Summer nostalgiaUnrequited loveBeach aestheticsAugust 1st
CanvaTarget
USABrazilPhilippinesMexico
#august#taylorswift#folklore#swiftie#swifttok#lyrics#augusttaylorswift#agosto#taylorsversion#folkloretaylorswift#tsitp#taylor
Regions and languages are classified from the sampled videos, not measured from account data.
Creative direction
Focus on the 'lost in the memory' theme—show us a moment that felt like it slipped away.
Looks like a fit for: Lifestyle creators, book lovers, and aesthetic editors
✓ Use the 'never mine' bridge for a dramatic transition
✓ Sync your cuts to the beat of the drums at the 0:12 mark
✓ Use text overlay to share a short, nostalgic memory
✓ Film in natural lighting to match the 'salt air' aesthetic
✗ Don't use the track for high-energy dance challenges; it kills the vibe
✗ Don't ignore the lyrics—the video must match the nostalgic tone
✗ Don't use generic stock footage; keep it personal and authentic
Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no
claim about which will perform better.
