What this is
Burn It by ☿ & Fakemink.
The title and artist above are the ones TikTok stored for this sound, and the link goes
to that sound on TikTok. We have not matched them to a music catalogue, so we publish no
release date and no catalogue identifier, and we do not claim this is the same recording
as any particular release.
What we measured
In the 300 most recent public TikTok
videos we reviewed on 13 July 2026,
we counted 289 different accounts
and 1,579,965 combined views at the time we
looked.
These figures describe that one dated sample, not the sound's total use. We do not know from a
single sample whether use of this sound is rising or falling, and we do not say that it is.
How we classified the music
Underground Rap
Cloud Rap
Experimental Hip Hop
USA (Atlanta/SoundCloud scene)
· 2020s
Genre, mood and energy are AI classifications, not facts about the release.
What we classified the videos as
Fashion & Archive Style45%
Percentages are of the 300 videos we reviewed on
13 July 2026, classified by AI.
Who was posting
60% Editors
40% Creators
Editor-style versus creator-style is an AI classification of the sample.
@emoblacknga · 2 videos
252,600
@archiecranch · 1 video
102,900
@shepgold · 1 video
91,200
@chrisheynjr · 1 video
87,800
@billion_at_21 · 5 videos
75,625
Views counted within the sample, on 13 July 2026.
Subjects, places and tags
FakeminkBradley Cooper
LimitlessAs Above So Below
fit checkarchive fashionskateboardinglifestyle dump
GucciRick OwensMargielaArcteryx
USAUKFranceJapan
#fakemink#fashion#ootd#targetaudience#swag#edit#newmusic#archivefashion#music#outfitinspo#fingerboard#underground
Regions and languages are classified from the sampled videos, not measured from account data.
Creative direction
Keep it raw. No studio lighting. Use the track to soundtrack your best outfit or your most chaotic day.
Looks like a fit for: Fashion-forward creators and underground edit accounts
✓ Sync your outfit transitions to the beat drop at 0:08
✓ Use a grainy, vintage filter to match the raw aesthetic
✓ Include text overlays identifying your key fashion pieces
✓ Film in an urban or 'raw' environment (parking garage, alley, subway)
✗ Don't use high-production, polished studio lighting
✗ Don't use the sound past the 30s mark; keep it punchy
✗ Don't use generic 'dance' choreography; keep it lifestyle-focused
Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no
claim about which will perform better.
