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SOUND DNA
Butterfly Doors
by AtHeart
K-Pop Playful High Stable
Total Views
5M
Avg Views
16.6K
Videos
300
Competition
Medium
Danceability
80%

Music Taste

Bubblegum Pop Dance-Pop Synth-Pop
Seoul, South Korea · 2020s · K-Pop Idol Industry
Dance
0.80

Content Breakdown

Dance Challenges60%
Fancams & Edits25%
Promotional/Behind-the-Scenes10%
General K-Pop Commentary5%

Creator Intelligence

40% Editors 60% Creators
@atheart.titan 3,460,133
@omg.cece 319,400
@ellianawalmsley 305,900
@riniize_ 196,733
@myslovehachus 165,222

Deep Niches

ArinKatelynNahyunSeohyeon ITZYP1HarmonyZEROBASEONE Dance challengeFancamStage performanceFansign event Photoism

Viral Insight

High-energy dance challenges featuring the group members with guest idols or fans, utilizing the hook moment for a sharp transition.
Top quartile: 350,000 avg views

Regions & Hashtags

South Korea Philippines Brazil Japan
#atheart 241 #butterflydoors 169 #kpop 125 #앳하트 69 #kpopfyp 36 #hearts2hearts 22 #nahyun 16 #edit 15 #katelyn 13 #kpopedit 11 #atheartedit 10 #h2sync 9 #edits 9 #bome 8 #seohyeon 8

Campaign Brief

“Show us your best Butterfly Doors dance cover”
✓ Use the 0:15-0:30 segment for dance challenges
✓ Include a text overlay with the member's name
✓ Use a high-quality face cam for the hook moment
✓ Stitch the original group's dance video for a duet
✗ Don't use the slow intro for dance content
✗ Don't obscure the choreography with heavy filters
✗ Don't post without the official #ButterflyDoorsChallenge tag

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