TRACKBOUNTY Scan a Sound
SOUND DNA
Don't Say That
by Ruel
Alternative Pop Anxious Medium Stable
Total Views
14.2M
Avg Views
47.3K
Videos
300
Competition
Medium
Danceability
76%

Music DNA

Bedroom Pop Indie Pop Synth-pop
Australia · 2020s · Indie-pop / Bedroom pop
Dance
0.76

Content Breakdown

Fan Edits / Fandom Content45%
Artist Promotion / Behind-the-30%
Lip Sync / Performance15%
Lifestyle / Vlogs10%

Creator Intelligence

60% Editors 40% Creators
@ruel 10,776,501
@noonaviaa 649,000
@noodsojuns 536,600
@talgi.yaa 398,500
@fis6ion 231,293

Deep Niches

RuelCody Simpson Conrad FisherBelly ConklinJoe GoldbergLove Quinn The Summer I Turned PrettyYouXO Kitty heartbreakconcert footagefandom editstour vlogs

Viral Insight

High-intensity character edits that cut on the beat drop, especially when paired with popular 'ship' tropes.
Top quartile: 250,000 avg views

Regions & Hashtags

Australia Argentina Brazil USA
#ruel 180 #oneruel 67 #dontsaythat 49 #music 45 #kickingmyfeet 37 #concert 30 #lyrics 27 #ruelvandijk 22 #lollapalooza 15 #dst 14 #ruelvincentvandijk 11 #celebrity 10 #ruelconcert 10 #fangirl 10 #behindthescenes 9

Campaign Brief

“Show us your most iconic heartbreak edit”
✓ Sync your cuts to the beat drop at 0:14
✓ Use high-quality clips from a single show/movie
✓ Add text overlay with the song title
✓ Use the 'Don't Say That' hook as the climax of the edit
✗ Don't use low-resolution or blurry footage
✗ Don't ignore the lyrics—the edit should match the anxious mood
✗ Don't use the sound for generic 'aesthetic' clips without a narrative

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trackbounty.com/sound/don-t-say-that-ruel