What this is
i deserve better. by Bella Kay.
The title and artist above are the ones TikTok stored for this sound, and the link goes
to that sound on TikTok. We have not matched them to a music catalogue, so we publish no
release date and no catalogue identifier, and we do not claim this is the same recording
as any particular release.
What we measured
In the 102 most recent public TikTok
videos we reviewed on 13 July 2026,
we counted 98 different accounts
and 51,367 combined views at the time we
looked.
These figures describe that one dated sample, not the sound's total use. We do not know from a
single sample whether use of this sound is rising or falling, and we do not say that it is.
How we classified the music
Synth-pop
Indie Pop
Singer-Songwriter
USA
· 2020s
Genre, mood and energy are AI classifications, not facts about the release.
What we classified the videos as
Percentages are of the 102 videos we reviewed on
13 July 2026, classified by AI.
Who was posting
30% Editors
70% Creators
Editor-style versus creator-style is an AI classification of the sample.
@rightnowimprettylonely · 3 videos
6,790
@afterhourslyricz · 1 video
5,802
@.real206 · 1 video
4,151
@aishaackman · 2 videos
3,995
@hb.concerts · 1 video
2,290
Views counted within the sample, on 13 July 2026.
Subjects, places and tags
Bella Kay
heartbreakself-worthbreakuprelatable
USACanada
#bellakay#myrecklessabandon#ideservebetter#music#newmusic#newalbum#fyppppppppppppppppppppppp#deservedbetter#wlw#deservebetter#mra#breakup
Regions and languages are classified from the sampled videos, not measured from account data.
Creative direction
Keep it raw. No heavy filters. Use the face cam to deliver the lyrics like you're talking to an ex.
Looks like a fit for: Young women and teens navigating relationship growth.
✓ Use the hook moment (0:20-0:40) for the main lip-sync.
✓ Add a text overlay that tells a specific, relatable story about a 'good thing' that went wrong.
✓ Use a casual, bedroom-style setting for the background.
✓ Stitch or duet other creators sharing their own 'I deserve better' stories.
✗ Don't use high-production studio lighting; keep it casual and raw.
✗ Don't cut the audio before the 'I deserve better' line; that's the hook.
✗ Don't use generic dance choreography; focus on emotional expression.
Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no
claim about which will perform better.
