TRACKBOUNTY Scan a Sound
SOUND DNA
it's ALWAYS been about you
by kylekelly
Indie Pop Anxious High Growing
Total Views
319K
Avg Views
2.7K
Videos
120
Competition
Medium
Danceability
79%

Music Taste

Synth-pop Bedroom Pop Dance-pop
United Kingdom · 2020s · TikTok Indie/Singer-Songwriter scene
Dance
0.79

Content Breakdown

fan_edits45%
lifestyle_vlogs30%
lip_sync_performance25%

Creator Intelligence

60% Editors 40% Creators
@theelliebarker 49,300
@helena_xo22 36,300
@danverxs 35,351
@j_phrases 22,810
@notyourfavindian 20,300

Deep Niches

Kyle KellyNatalie JaneNoah WiseChapin Julie MatthewsRandall KirklandRoss GellerRachel Green FromThe Summer I Turned PrettyFriends Relationship conflictObsessionConcert energyLonging Marshall's

Viral Insight

High-velocity edits that match the lyrical intensity of the 'always been about you' hook to a visual climax.
Top quartile: 25,000 avg views

Regions & Hashtags

USA UK Denmark
#kylekelly 60 #kylekellymusic 26 #fangirl 24 #newmusic 15 #ontour 14 #itsalwaysbeenaboutyou 13 #concertvideo 12 #lyrics 8 #music 8 #edit 7 #aesthetic 7 #concerttok 7 #smallartist 6 #love 5 #concert 5

Campaign Brief

“Show us who you're obsessed with right now”
✓ Sync the 'always been about you' line to a major visual reveal
✓ Use high-quality clips from your favorite show or concert
✓ Keep the edit under 15 seconds for maximum replay value
✓ Use text overlays to explain the 'why' behind the obsession
✗ Don't use the full 60s; stick to the 15s hook for better retention
✗ Don't use low-quality, blurry footage unless it's a raw concert vibe
✗ Don't ignore the comments; reply to fans of the show you're editing

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trackbounty.com/sound/it-s-always-been-about-you-kylekelly