What this is
Passion by Milky Chance.
The title and artist above are the ones TikTok stored for this sound, and the link goes
to that sound on TikTok. We have not matched them to a music catalogue, so we publish no
release date and no catalogue identifier, and we do not claim this is the same recording
as any particular release.
What we measured
In the 300 most recent public TikTok
videos we reviewed on 5 August 2026,
we counted 291 different accounts
and 177,146,462 combined views at the time we
looked.
These figures describe that one dated sample, not the sound's total use. We do not know from a
single sample whether use of this sound is rising or falling, and we do not say that it is.
How we classified the music
Tropical House
Nu-Disco
Alternative Pop
Germany
· 2020s
Genre, mood and energy are AI classifications, not facts about the release.
What we classified the videos as
Lifestyle & Daily Vlogs40%
Percentages are of the 300 videos we reviewed on
5 August 2026, classified by AI.
Who was posting
30% Editors
70% Creators
Editor-style versus creator-style is an AI classification of the sample.
@doctorsango · 1 video
12,000,000
@dorsetpolice · 1 video
10,300,000
@pepealco_ · 1 video
10,200,000
@eyeshinecosmetics · 1 video
9,800,000
@milllliemac · 1 video
8,400,000
Views counted within the sample, on 5 August 2026.
Subjects, places and tags
outfit transitionsdaily vlogsproduct unboxinghair styling
Princess PollyGarnierSalomonL'Oreal
USAIndonesiaGermanyUK
#ootd#ad#tiktokmademebuyit#tiktokshop#outfitinspo#creatorsearchinsights#fitcheck#summer#viralvideo#fashion#girly#art
Regions and languages are classified from the sampled videos, not measured from account data.
Creative direction
Use the track to soundtrack your 'obsession'—whether it's a new hobby, a fit, or a daily ritual.
Looks like a fit for: Lifestyle and fashion creators
✓ Sync your first transition to the beat drop at 0:05
✓ Use text overlay to name your obsession
✓ Keep the face cam active for the first 3 seconds
✓ Use natural lighting for a clean aesthetic
✗ Don't use the sound for slow, sad content
✗ Don't bury the vocals under loud voiceovers
✗ Don't cut the track before the 15s mark
Suggestions our AI drew from the videos it reviewed. They are ideas, not rules, and we make no
claim about which will perform better.
