TRACKBOUNTY Scan a Sound
SOUND DNA
The One That Got Away
by Katy Perry
Teen Pop Nostalgic Medium Stable
Total Views
188.8M
Avg Views
631K
Videos
299
Competition
Medium
Danceability
46%

Music Taste

Electropop Pop Rock Ballad
USA · 2010s · Mainstream Pop / Nostalgia-core
Dance
0.46

Content Breakdown

Emotional Edits / Fandom45%
Personal Vlogs / Relatable30%
Lip Sync / Performance15%
Comedy / Meme10%

Creator Intelligence

60% Editors 40% Creators
@universalmusicindonesia 52,900,000
@michelle_ar2118 9,900,000
@itsdxnmusic 7,186,900
@vqntxt2 4,500,000
@pinmyfeels 4,000,000

Deep Niches

Katy PerryLiam PayneCillian MurphyHeeseung Thomas ShelbyJinxEkkoHarry Potter Squid GamePeaky BlindersEnhypen lost loveregretwhat if scenarioscharacter death NetflixSpotifyCapCut

Viral Insight

Slow-burn edits that sync the lyric 'In another life' with a major character death or breakup scene.
Top quartile: 4,500,000 avg views

Regions & Hashtags

Indonesia Philippines USA Brazil
#katyperry 21 #theonethatgotaway 17 #fyppppppppppppppppppppppp 12 #edit 11 #kdrama 10 #enhypen 9 #kpop 6 #haikyuu 6 #lyrics 5 #real 5 #anime 5 #heeseung 5 #relateable 5 #inanotherlife 5 #bokuaka 5

Campaign Brief

“Show us your 'In Another Life' moment”
✓ Sync the 'In another life' lyric to a major visual transition
✓ Use text overlays to tell a micro-story
✓ Keep edits under 20 seconds for high rewatchability
✓ Use high-quality clips from your favorite show/movie
✗ Don't use the song for high-energy dance content
✗ Don't ignore the lyrics—the mood must be nostalgic
✗ Don't use low-resolution clips that distract from the emotion

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